Privacy Policy

Last updated: October 16, 2025

At RoomsThatSell (“we,” “our,” or “us”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our virtual staging platform and services.

1. Information We Collect

1.1 Personal Information

• Account Information: Name, email address, phone number, and billing information when you create an account
• Profile Information: Professional information such as real estate license details, brokerage affiliation, and preferences
• Communication Data: Messages, support requests, and feedback you provide to us

1.2 Property Images and Data

• Property Images: Photos of rooms and properties you upload for virtual staging
• Staged Images: AI-generated staged versions of your property images
• Project Data: Property details, room types, style preferences, and staging specifications
• Usage Data: Information about how you use our platform, including features accessed and processing history

1.3 Technical Information

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Analytics: Pages visited, time spent on platform, and interaction patterns
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience

2. How We Use Your Information

2.1 Service Provision

• Process and stage your property images using AI technology
• Provide access to our virtual staging platform and tools
• Generate MLS-compliant staged images and exports
• Manage your account, billing, and subscription services

2.2 Communication and Support

• Respond to your inquiries and provide customer support
• Send important updates about your account or our services
• Share product updates, new features, and educational content

2.3 Platform Improvement

• Analyze usage patterns to improve our platform and services
• Develop new features and enhance existing functionality
• Ensure platform security and prevent fraud

3. Information Storage and Security

3.1 Secure Cloud Storage

Your property images and staged outputs are stored securely using Cloudflare R2, a leading cloud storage platform. All data is encrypted both in transit and at rest using industry-standard encryption protocols.

3.2 Data Retention

• Property Images: Retained for the duration of your account plus 30 days for backup purposes
• Account Data: Retained while your account is active and for up to 7 years for legal compliance
• Usage Analytics: Aggregated data may be retained indefinitely for platform improvement

3.3 Security Measures

• Multi-factor authentication for account access
• Regular security audits and vulnerability assessments
• Access controls and employee training on data protection
• Incident response procedures for any security breaches

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We work with trusted third-party providers to deliver our services:

• Convex: Database and backend services for account management and platform functionality
• Clerk: Authentication and user management services
• Cloudflare R2: Secure cloud storage for your images and data
• Google Gemini: AI processing for virtual staging generation
• Stripe: Payment processing and billing management
• Vercel: Hosting and content delivery services

4.2 Legal Requirements

We may disclose your information when required by law, court order, or to:

• Comply with legal obligations or government requests
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Respond to legal proceedings

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, with appropriate safeguards to maintain privacy protection.

5. Your Rights and Choices

5.1 Access and Control

• Account Access: View and update your account information at any time
• Data Export: Request a copy of your data in a portable format
• Data Deletion: Request deletion of your account and associated data
• Communication Preferences: Opt out of marketing communications while maintaining essential service communications

5.2 Image Rights

You retain all rights to your original property images. Staged images generated by our AI are provided to you for your professional use in real estate marketing, subject to MLS compliance requirements.

6. MLS Compliance and Professional Use

Our platform is designed to help real estate professionals maintain MLS compliance:

• Automatic watermarking options for staged images
• Compliance mode that restricts edits to furniture and décor only
• Dual export capabilities for both empty and staged images
• Clear labeling of virtually staged content

7. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws and this policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the “Last updated” date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and transparently.